Toe the Party Line

The Chinese government is still scrambling in an attempt to manage the world's perception of China's quality "issues".

"Media workers must keep their political responsibilities firmly in mind, not bring shame upon their historical mission, carry out propaganda work on quality inspection well and escort and guide the "made in China" label," Zhi Shuping, deputy head of the quality and supervision watchdog

.
This is going to be a slow and painful process. It is evident from Mr. Zhi's statements that the government doesn't understand the issue. They see this purely as a public relations problem. They think they can turn a sack of melamine tainted dog food into a Nike tennis shoe with the right PR.

"Zhi reminded the domestic media -- already tightly controlled by the government -- that they must toe the Communist Party line in reporting quality problems, and that it was their job to put a positive spin on things."